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Valentino – The Emperor Of Fashion

Valentino – The Emperor of Fashion

The brand Valentino stands for timeless classic design and the color red. The dresses were richly embroidered with pearls and sequins or decorated with noble laces. Even today Valentino is still one of the most famous Italian fashion designers. Italian designer Valentino Garavani dressed up celebrities such as Jacqueline Kennedy, Elizabeth Taylor and Sophia Loren. He was the favorite designer of the European Royals and designed the wedding dresses for the most popular stars. He was especially taken with the color red, which soon became his trademark.

Valentino’s rise

After graduating school, Valentino Garavani completed various courses in fashion photography, before receiving a scholarship from the Paris Haute Couture trade union in 1949 at the age of 17. Post-graduate, he worked for the fashion designers Jean Dessès and Guy Laroche. In 1959 he returned to Italy and opened his own business. Valentino introduced Giancarlo Giammetti as managing director, who also became his life partner at the same time. He got his international breakthrough as Elizabeth Taylor wore a robe by Valentino for the premiere of movie “Spartacus”. Later Jacqueline Kennedy discovered his creations. She wore one of his dresses of ivory-colored silk at her wedding. Valentino’s designs were significant to the unique style of Jackie Kennedy. She also wore one of Valentino’s famous costumes to her husband’s funeral.

In 1980 the Italian motor vehicle manufacturer Alfa Romeo named a car, the Alfasud, after  Valentino. Whoever bought one of those cars, got a handbag and wallet from Valentino for free.

Invited Guest

In 1998, he sold his company to the Italian mixed-goods group HdP (Holding di Partecipazioni Industriali), whose subsidiary GFT had been licensing partner for Valentino for years. Valentino remained a consultant. In 2002 the Marzotto Group took over the company and founded the Valentino Fashion Group. After the British company Permira acquired the majority in the Valentino Fashion Group, Valentino Garavani retired and had ever since been seen only as a guest at the fashion shows.

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sources: click on the images

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