Probably the most anticipated innovation this season is the Louis Vuitton perfume collection. So far, the perfume issue was rather difficult at Louis Vuitton. Louis Vuitton already made several attempts to create a fragrance, but none of it was really successful yet. No wonder, Louis Vuitton took his time this time around.
The former technical perfumer at Chanel, François Demachy, set the foundation of the development. With a precise quality control, he improved the quality of the raw materials of all fragrances of Louis Vuitton. Even those which are produced under license, such as Dior and Kenzo. As in 2012, the fragrance project became more concrete, perfumer Jacques Cavallier Belletrud, got obliged. Born in Grasse, the capital of all parfumes, Belletrud is already in its third generation perfumer and shaped the history of fragrances, like no one else did. Jacques Cavallier Belletrud is responsible for historical fragrance creations as Armani Aqua di Gio, Issey Miyake L’Eau d’Issey, YSL Opium, Jean-Paul Gaultier Le Classique.
Osmanthus, magnolia and jasmine are cultivated there for the finishing of tea and therefore enjoy a higher perception as plants from other parts of the world. -Jacques Cavallier Belletrud
Only the finest ingredients were considered for the new perfume collection of Louis Vuitton. Vanilla from Guinea, Oud from India, Patchouli, Lily of the Valley, Raspberry – and of course leather. The result is a perfume collection of 7 fragrances. Testimonial of the Les Parfums campaign is the French actress Léa Seydoux.
I am looking forward to the new fragrance collection of Louis Vuitton. Even the packaging I find extraordinary and I am very curious to see how the individual essences smell. There will be 100ml and 200ml flacons, which can be refilled at Louis Vuitton stores.
As of September 2016 th Les Parfums of Louis Vuitton will be available.