“Here’s looking at you, Kid!“. Who doesn`t remember the scene, Humphrey Borgart got down in movie history with. With his cool, casual way in the Burberry-Trench. If he had only worn a jeans jacket, the scene would have never been so legendary, I’m sure of that. This style-conscious understatement has remained a classic ever since and cannot be imagined in any other wardrobe.
Thomas Burberry opened his first textile business in Basingstoke, Hampshire in 1956, laying the foundations for a global business. He developed a new kind of cotton called gabardine for the English military, in which the fabric is impregnated during weaving. This makes the fabric very resistant, but retains its light shape. He designed a coat for the soldiers of World War One, which protects from rain and dirt and is still suitable for horseback riding. The first model “Tielocken” had no buttons and was only tied with a belt. The weather-resistant fabric and the practical cut-out were decisive for the incredible success. In 1924 the model was supplemented with shoulder flaps and has ever since been known as trench coat. In the same year, Burberry designs the famous check mark (Haymarket Check), which he uses as a pattern for linings. The trench coat becomes a fashionable garment.
Burberry find its way into Hollywood
In 1930 the first business was opened in America and soon Hollywood discovered the trench coat. Audrey Hepburn wore it in the movie “Breakfast at Tiffany”, Peter Seller chased “The Pink Panther” in a Burberry coat. The stars were queueing up to wear a coat of Burberry. That is why they are concentrating on business in America, losing sight of Europe, which has led to a decline in sales. Not until the young British designer Christopher Bailey could breathe some fresh air into the company in 2001. He returned the famous check pattern to Burberry and brought the greatest growth in its history.
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